Business of Art addresses the practical needs of artists and not-for-profit arts and cultural organizations. Check out our workshop series to learn about project management, taking great photos of your work, selling your work, cultivating the right mindset, managing small business finances, marketing yourself, and more!
Cost is $10 for members and $25 for nonmembers.
The 2018-2019 Business of Art Season will run from October 2018 through May 2019.
Pre-Registration is Required! Click on Registration Button below each workshop description to purchase your ticket.
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Oct
03
Arts and Presentation: The Hows and Whys of Professional Presentation for New Artists
With Laura Charles: https://lauracharles.art/
This beginners workshop is for artists who are starting to show off their art and want to learn more about taking images of their work. Whether it is for websites and social media, or for prints and portfolio reviews, a good photo can make all the difference. This workshop will focus on the best kinds of photos for your situation, learning about taking your own photos, making copies of your work. (And maybe when to call a professional photographer instead!) Laura will talk about different levels of equipment needed depending on your need and resources available to you when it comes to getting good images, no matter where you need to present your work.
RegisterWednesday, October 03, 2018, 6:00 pm—8:00 pm
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Nov
10
Project Implementation, Get your Idea to the Finish Line
With Laura Thorne: https://www.integratedstrategyandsolutions.com/
You’ve been marketing and selling your art, now what? The key to advancing your business beyond the status quo is by having a story worthy project; something to focus your message and get people talking. In this workshop we’ll cover: Project ideas, if you don’t have a project idea, where can you find one? If you have an idea, how to validate it. As well as, the essential steps to bring the idea to life! You’ll receive a workbook that you can use to get started during the workshop and continue working afterward. Laura is a professional photographer, a business consultant, and certified project manager, she’s known for coming up with project ideas and making them happen.
RegisterSaturday, November 10, 2018, 10:00 am—12:00 pm
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Dec
13
Preparing Work for Portfolios, Galleries, Entry Prospectus and Websites
With Debra VanDelinder: http://www.debbvandelinder.com/
This workshop will focus on the steps to take in order to create a stellar portfolio whether you are presenting to a gallery, entering a show, or creating your own website. We will also discuss what type of portfolio to create for gallery queries, entering shows, and creating websites. Each scenario is different and you want to present your best.
RegisterThursday, December 13, 2018, 6:00 pm—8:00 pm
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Jan
17
Basic Finances for Artists
With Corning Credit Union: https://www.corningcu.org/
Dealing with money can be stressful, especially if you’re a small business owner. In this Business of Art workshop, Corning Credit Union will walk you through the key principles of business finance and share best practices for navigating through it all. We’ll have one of our business experts on hand to answer your questions, and share their knowledge. We’re looking forward to meeting you, and learning more about your business.
RegisterThursday, January 17, 2019, 6:00 pm—8:00 pm
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Feb
07
Business Roundtable
Looking for a place to display and sell your artwork? Join us at the Business Roundtable where you will get a chance to network with some Corning area businesses who are willing to hang your art in their stores and spaces while also having your pieces for sale. Each business owner will have their processes and preferences available for you to peruse and hopefully by the end of the evening you’ll have made the connections you need to get some face time with the public for your art!
Businesses attending include:
- John G. Ullman and Associates
- Carey’s Brew House
- Southeast Steuben County Library
- Card Carrying Books and Gifts
- VOLO
*Check back as more businesses will be added before the event.
RegisterThursday, February 07, 2019, 6:00 pm—8:00 pm
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Mar
14
Leading Energy: What’s that mean for artists?
With Kathleen Quinn: https://www.quintusgallery.com/
Cultivate a mindset designed to create stamina for moving even more confidently through today’s 21st century challenges and the competitive art world. We will discuss signature styles and how they expand our presence, creativity and artistic influence. From there we will create a powerful metaphor designed to anchor your internal creative journey that magnetically attracts a target audience.
RegisterThursday, March 14, 2019, 6:00 pm—8:00 pm
Business of Art: The Wowie Zowie Art of the Sale, 5-session Workshop
The following five workshops will be presented by Bettsie Park, owner of 15-steps in Ithaca, NY. Bettsie will be presenting on the art of the sale and the steps you need to take before you’re ready to make the sale. Each workshop will be a combination of lecture, conversation, Q&A, hands-on, and at-home exercises.
Registration is for all 5 workshops. Space is limited so we ask that you make every attempt to attend all 5 session.
Attendees are welcome to bring dinner, though we will have light refreshments on hand.
$50 for members
$125 for nonmembers
Register-
Apr
04
Wowie Zowie Session 1: Get it All Together Before You Start to Sell
This quick primer will include the following topics:
- Take charge of your practice: Set goals and create a plan of action.
- Create a cohesive body of work to enhance sales.
- Edit your work to make it more saleable.
- Know your market.
Thursday, April 04, 2019, 6:00 pm—8:30 pm
The ARTS Council of the Southern Finger Lakes
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Apr
11
Wowie Zowie Session 2: Art of the Sale Part 1
Selling Skills – Become a Master at Selling Your Work. Topics will include:
- 7 best practices to get you ready to sell.
- Understanding the theoretical steps of the sale.
- Learn the secrets of body language and how it affects the sale.
Thursday, April 11, 2019, 6:00 pm—8:30 pm
The ARTS Council of the Southern Finger Lakes
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Apr
18
Wowie Zowie Session 3: Selling Skills Part 2
Topics will include:
- Apply the 7steps of the sale to your own work (hands-on: 12 writing exercises).
Thursday, April 18, 2019, 6:00 pm—8:30 pm
The ARTS Council of the Southern Finger Lakes
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Apr
24
Wowie Zowie Session 4: Selling Skills Part 3
Topics will include:
- Passive selling tools to help you close the sale – how to utilize signage, artist statement, bio, and elevator speech.
- Why and how customers shop: set up your booth, studio, or gallery show to maximize sales.
- Create a website – Yes! It’s that important!
- Selling through an online venue.
Wednesday, April 24, 2019, 6:00 pm—8:30 pm
The ARTS Council of the Southern Finger Lakes
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May
02
Wowie Zowie Session 5: Selling Skills Part 4
Topics include:
- Interacting with your customer – 8 scenarios.
- Handling objections.
- To discount or not to discount, that’s a great question! (Lecture and interactive material).
- Trouble shooting – how to deal with real-life wrinkles that can affect your sales. Class members will be invited to ask their own “How do I handle…?” questions.
Thursday, May 02, 2019, 6:00 pm—8:30 pm
The ARTS Council of the Southern Finger Lakes
Thank You to Our Title Sponsor:
