• Oct

  26

  The Art of the Sale Day One

  Day One Schedule:

  9:30am-12pm:

  Art of the Sale Session 1: Get it All Together Before You Start to Sell

  • Take charge of your practice: Set goals and create a plan of action.
  • Create a cohesive body of work to enhance sales.
  • Edit your work to make it more saleable.
  • Know your market.

  12pm-1pm: Lunch Break

  1pm-3:30pm:

  Art of the Sale Selling Skills Part 1

   

  • 7 best practices to get you ready to sell.
  • Understanding the theoretical steps of the sale.
  • Learn the secrets of body language and how it affects the sale

  3:30pm-3:45 pm: Break

  3:45pm-6:15pm:

  Art of the Sale Selling Skills Part 2

  • Apply the 7steps of the sale to your own work (hands-on: 12 writing exercises).

   

  Saturday, October 26, 2019, 9:00 am—6:15 pm

  The ARTS Council of the Southern Finger Lakes

• Oct

  27

  The Art of the Sale Day Two

  Day Two Schedule:

  9:30am-12pm:

  Art of the Sale Selling Skills Part 3

  • Passive selling tools to help you close the sale – how to utilize signage, artist statement, bio, and elevator speech.
  • Why and how customers shop: set up your booth, studio, or gallery show to maximize sales.
  • Create a website – Yes! It’s that important!
  • Selling through an online venue.

  12pm-1pm: Lunch Break

  1pm-3:30pm:

  Art of the Sale Selling Skills Part 4

  • Interacting with your customer – 8 scenarios.
  • Handling objections.
  • To discount or not to discount, that’s a great question! (Lecture and interactive material).
  • Trouble shooting – how to deal with real-life wrinkles that can affect your sales. Class members will be invited to ask their own “How do I handle…?” questions.

  Register

  Sunday, October 27, 2019, 9:00 am—3:15 pm

  The ARTS Council of the Southern Finger Lakes

• Jan

  16

  Staying Savvy: Finances for Artists and Small Businesses with Kelly Lewis

  In this presentation we’ll be discussing a range of topics including, managing your personal finances in the background while running a business (e.g. business formation, business and personal taxes, saving for or spending in retirement, and cash management). We’ll discuss these topics and their applications in your personal lives. Don’t let your business or personal finances falter while trying to manage everything at once.

  Register

  About Kelly:

  Kelly is a financial advisor at John G. Ullman and Associates in Corning, NY. She is the creator of the popular finance blog for women, Womansplaining. Kelly holds her Law Degree from the University of DC, a tax and estate planning Master’s Degree from Georgetown University, is a certified financial planner, and will soon hold a certificate in financial therapy.

  Thursday, January 16, 2020, 6:00 pm—8:00 pm

  The ARTS Council of the Southern Finger Lakes

• Feb

  20

  Incubator Works Presentation

  Exact topic is to be determined.

  Incubator Works

  Register

  Thursday, February 20, 2020, 6:00 pm—9:00 pm

  The ARTS Council of the Southern Finger Lakes

• May

  06

  Five Steps to Improving Your Artists Marketing Results with Laura Thorne

  SPECIAL ZOOM WORKSHOP

  Do you feel like as an artist marketing should be somehow easier for you than the average entrepreneur? Feeling frustrated that it isn’t? It might be because you’re focused too narrowly. Good marketing is essential for artists and takes effort in many areas. In this hands-on workshop we’ll cover 5 steps that will lead to better results. Participants will go through two exercises designed to elevate their marketing strategies. One-on-one time with the instructor will be available after the presentation.

  www.laurathorneconsulting.com

  Register

  Wednesday, May 06, 2020, 4:00 pm—6:00 pm

  ZOOM

• Apr

  02

  Tips for Safety in the Arts

  CANCELLED due to Coronavirus.

  A collaboration between the Southern Fingers Lakes Arts Preparedness Network and the Business of Art series, this presentation will focus on certain hazards often encountered by those working in the world of arts and crafts ranging from the creators themselves to those who make and supply the base materials essential to bringing about fruition to the project.  From artist pigments to stage props, hazardous materials and potentially dangerous situations can turn a fun and productive endeavor into a harmful and possibly deadly outcome.  Hazards may silently be lurking on colorful paint pallets or in solvent jars, in prop lockers filled with beloved old felt hats and silvered mirrors, sought-after antiques readily available to be recycled and transformed into new art forms, as well as in contemporary materials such as inks, resins and spray foams.

  Being aware of such hazards can be paramount to your own personal health and safety and to those sharing the same work space with you.  General safe handling guidelines will be discussed as appropriate and an extensive Resource List will be provided.  Cheryl encourages an open discussion format throughout her presentations.

  Register

  About Cheryl:

  Combining her interest in science and love for art and material culture Cheryl Podsiki returned to school in the late 1990’s at the age of 46 to earn a Bachelor of Art degree from SUNY Empire State College in Rochester, NY in Cultural Studies: Native American History and Ethnology.  She went on to Graduate School at Queen’s University in Kingston, Ontario, Canada where she received a Master of Art Conservation (MAC) degree in 2002.  Semi-retired, Cheryl continues to work on various conservation projects in private practice, specifically focusing on the detection of heavy metals in museum and art collections.  She has provided in-depth presentations about hazardous materials in the arts to various museum and medical professionals, university students, art conservators, artists, and Native American communities in an effort to promote awareness and education about the issues involved, including safe handling guidelines as applicable.

  As an artist, the subject matter of Cheryl’s personal artwork varies but mostly falls into the realm of Magical Realism.  She likes experimenting with various supports using water-based media including gouache, pastels, acrylics, color pencils, ink and watercolor pigments.

   

  Thursday, April 02, 2020, 6:00 pm—8:00 pm

  The ARTS council of the Southern Finger Lakes

• Apr

  16

  Introductory Skills in Photoshop and InDesign with Victoria Holton

  POSTPONED Due to Coronavirus

  The goal of this workshop is to give participants an introduction and some basic skills in both Photoshop and InDesign.  Attendees will work on a mock brochure project that can be translated into creating their own promotional materials for their art practice. Some of the skills we will go over include:

  Photoshop:

  Work Space Orientation

  Opening Files

  Key Commands

  Adjusting Images

  Selection Tools

  Blending Modes

  Masking

  Saving Projects

  InDesign:

  Creating a New Document

  Work Space Orientation

  Placing Images

  Adding and Manipulating Text

  Adding Lines and Shapes

  Checking Spelling

  Saving Projects (Digital and Print)

  Register

  Thursday, April 16, 2020, 6:00 pm—9:00 pm

  Tentatively at Corning Community College

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