Business of Art: 2020-2021

One of the many challenges during COVID is to find the courage to move forward when things are uncertain. In this session concepts and techniques will be shared to help provide the foundation for self-care and encouragement which you can also use to share your gifts to encourage others. Come and join us for this uplifting and interactive session!

COVID-19 has hit artists hard all across the country and we want you to be prepared to move your practice online and generate the audience and connections you need to be successful in this time of a pandemic. As an artist in business, your website is essentially your resume, your portfolio, and your portal to sales. This may sound like creating a website is a huge ordeal but really, with the tools available today and your creativity, you can do this on your own. If you feel particularly techno-challenged, this webinar will also provide the information you need to hire the right person or team to create your site.

For more information about Laura visit click here.

The globally-connected, and now Covid-distanced, world that we live in today is largely the reason you’re in need of technical and marketing help. Social media is the artist’s friend and enemy. No longer is setting up at a monthly craft show an acceptable strategy. The challenge now is, figuring out which social media platforms you should use, how much time and money should you spend, and where do you even start?

For more information on Laura click here.

Join artist and personal development coach Filomena Jack in a discussion about adapting in an ever-changing world. Try out some simple habits that make you feel more in control in your business and exercise your personal growth muscles! Filomena will share ways that she updated her class offerings, reconfigured her studio setup, and developed multiple passive income opportunities all while keeping on the sunny side during these changing times. Join the conversation!

For more information about Filomena click here.

Many artists are in a perpetual state of doing everything themselves. Do you know how successful people get so much done? They take control of their time by delegating, automating, and innovating. In this webinar, Laura Thorne, owner of 3 small businesses and still has time to travel, will teach you everything you need to start doing things more effectively. We’ll start with a conversation and exercises around time management, followed by leveraging networking to get more done, and then we’ll shift into a demonstration on how to use free and low cost tools you can get started using today so you can get your time back tomorrow! Examples include Canva, social media managers, Chrome extensions, Quick-books self-employed, Fiverr, effective inbox practices, and more.

For more information on Laura click here.

Learn the basics needed to edit photos and create stunning graphics to market your art business. During this two-hour workshop, follow along with the instructor to design Facebook and Instagram graphics using Pixlr E and Canva. Both programs offer free and easy to use platforms that make it possible for users to create professional marketing materials and more. 

During this workshop, you will learn how to:
-import and export photos and graphics
-make image adjustments through cropping, exposure, contrast, and brightness
-photo editing tools such as the clone tool, brushes, and the blur tool
-create a new graphic canvas and import your photos and elements into the Canva
-use margins, rulers, and guides
-change the background color, add text, manipulate images, and use optional pre-made Canva graphics

Workshop attendees will have the option of using example images or can use their own while following along with the demonstration. Attendees will receive step-by-step instructions that include helpful links, terms, and keyboard shortcuts.

This workshop is for beginners who are interested in the basics of photo editing and graphic layout. The programs selected are similar to Adobe Photoshop and InDesign, and skills learned can be used universally across programs. Attendees should be proficient in fundamental computer skills. 

Attendees should create accounts at Pixlr E and Canva, and download provided demo materials before the workshop. If you choose to use your own images rather than the examples provided, gather them within one easy to locate file folder on your computer.

Pixlr E: https://pixlr.com/e/

 Canva: https://www.canva.com/

For more information on Victoria click here.

On March 23rd, Entertainment and Intellectual Property attorney Howard Leib will join us on Zoom to present a primer on Contracts. If you are looking to make money from your art, sooner or later you will be faced with a contract. This is your opportunity to learn what a contract is, what it isn’t, how to avoid making a bad contract and what your rights may be if you do. In addition to our discussion of contracts, we will leave time for what Leib calls “Stump the Lawyer.” Bring those legal questions that you really want answered, but just as really don’t want to pay for a lawyer to answer them. Bear in mind that this will not be specific legal advice, which can only be given after a careful consultation, but general principals of the law, and possible courses of action, will be discussed.

Howard Leib is an intellectual property and entertainment attorney, an educator and a consultant with his own practice in both New York City and Ithaca, NY.  He offers a full range of legal services, with specialties in entertainment, corporate, trademark and copyright law, including litigation. 

Through the years, Leib has worked with artists such as Whitney Houston, B.B. King, Kiss, BeBe & CeCe Winans, Bobby McFerrin, and Judy Collins.  Corporate clients have included MCA, BMG, Atlantic Records, Arista Records, Rhino Entertainment, Shout Factory Entertainment and 20th Century Fox.  As a consultant, Leib has worked with companies such as Nickelodeon, Rhino and Golden Books Family Entertainment.  He teaches both Entertainment Law and Music Law at Cornell’s College of Law, Trademark Law at Syracuse University’s Law School and Entertainment Law at Touro Law School.  

Leib holds a bachelor’s degree in psychology and urban studies from Columbia University.  He received a Juris Doctor with honors from Benjamin N. Cardozo School of Law, where he worked on both the Law Review and the Law Revue, as well as being a member of the Moot Court Board.  He lives in Ithaca, NY with his wife Marcie. You can learn more about Howard at his website, HowardLeibLaw.com.

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