Business of Art: 2021-2022

• Flow vs structure
• Planning vs preparing
• A few time management pointers
• The importance of getting key dates and info out of your head
• Look back to look forward

• import and export photos and graphics
• make image adjustments through cropping, exposure, contrast, and brightness
• photo editing tools such as the clone tool, brushes, and the blur tool
• create a new graphic canvas and import your photos and elements into Canva
• use margins, rulers, and guides
• change the background color, add text, manipulate images, and use optional pre-made Canva graphics
• add basic animations and sound to your graphics

Becky Sciullo will be presenting a 3-part virtual workshop series on Foundations in Marketing Strategies for Artists. Join us for all three sessions or just one or two.

For today’s visual artists, the good news is that many resources and platforms exist to market and sell art both in-person and online. Most of the artists Becky works with are trying out some of these tools and having some selling success. The challenge comes in putting together a marketing system that effectively makes the most of time and money spent in the business.

This program guides artists through setting up a manageable system that becomes a focused hub for a thriving art business. While the system is web-based, it supports all artist marketing activities including in-person events such as exhibits, studio tours, and festivals.

The first session will include building a dynamic web presence, overcoming challenges, and building a management system that works.

Many artists felt the pain of canceled exhibitions, festivals, and other
opportunities due to Covid-19 over the past two years. Yet, opportunities
were still available for those who positioned themselves well online. It’s
more important than ever for visual artists to have a dynamic web
presence. There are challenges, though, to putting a creative business
online. It can be daunting to build and maintain a website, let alone
consistently share a consistent message with the world. Frustrated by
technology, short on time, or overwhelmed at all of their options, many artists get stuck before starting.

Overcome These Challenges:

Artists will learn how to consistently share work with an audience across
various marketing channels such as social media and email marketing using
a simple three-part marketing system.

Becky uses personal experience and real-life examples to outline a system
any visual artist can use. The information is relevant for artists currently
using many popular web platforms such as WordPress, Weebly,
Squarespace, and Faso – or artists who do not yet have a website.

Build a Manageable System That Works:

Artists will gain a new enthusiasm for building a web presence, whether
starting from scratch or improving upon an existing website.

Register

Becky Sciullo will be presenting a 3-parvirtual workshop series on Foundations in Marketing Strategies for Artists. Join us for all three sessions or just one or two.

For today’s visual artists, the good news is that many resources and platforms exist to market and sell art both in-person and online. Most of the artists Becky works with are trying out some of these tools and having some selling success. The challenge comes in putting together a marketing system that effectively makes the most of time and money spent in the business.

This program guides artists through setting up a manageable system that becomes a focused hub for a thriving art business. While the system is web-based, it supports all artist marketing activities including in-person events such as exhibits, studio tours, and festivals.

The second session will be about reaching an audience. Artists hear all the time that people love their work. But, then, why don’t more sales follow? The following questions often come to
their minds: Who will buy this work? Where should I be selling? Where
should I put my work online? The key to start answering these questions is identifying the ideal audience for their work.

Identify and Nurture an Audience

Artists will learn what finding a target audience means for a visual
artist and why it is essential to sales. We’ll walk through a detailed four-step process that any visual artist can use to find and grow an audience of collectors, fans and followers.

The presentation also explains how to maintains strong relationships with a collector and fan base, including strategies and tools that can help in this process.

Becky Sciullo will be presenting a 3-part virtual workshop series on Foundations in Marketing Strategies for Artists. Join us for all three sessions or just one or two.

For today’s visual artists, the good news is that many resources and platforms exist to market and sell art both in-person and online. Most of the artists Becky works with are trying out some of these tools and having some selling success. The challenge comes in putting together a marketing system that effectively makes the most of time and money spent in the business.

This program guides artists through setting up a manageable system that becomes a focused hub for a thriving art business. While the system is web-based, it supports all artist marketing activities including in-person events such as exhibits, studio tours, and festivals.

The third session will be about managing art marketing channels. Once an artist starts marketing their work, they find that there are many different channels that they can use to connect and communicate with potential customers. Sometimes they can get overwhelmed with this process, which then leads to stalling them in their tracks. They also get bogged down trying to figure out
how to manage marketing time while working while creating and maintaining a saleable body of work.

It’s Possible with Prioritization

The first step is for the artist to identify the best channels for their work and business model. The first half of this presentation
reviews traditional and non-traditional marketing channels and how they can determine which ones are best for their business.

Consistency is Key

Then, artists will learn to manage the channels regularly without getting frustrated or eating into too much studio time. This includes an outline of simple strategies and daily activities they
can incorporate into their daily routines. We will also discuss how to deliver a steady stream of content for their fans and followers, as well as tricks and hacks for using some more popular platforms for visual artists, such as Facebook and Instagram.